Microsoft vs Google: The Clash of Unequals?



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Code : COM0060

Year : 2006

Industry : Information Technology and IT Enabled Services

Region : USA

Teaching Note:Available

Structured Assignment :Available

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Abstract: Microsoft is the largest software company in the world with revenues of $39.8 billion in 2005. However, the company has been facing increasing competition from Google, the number one search engine in the world.

Google has been diversifying its businesses into software development, posing a direct challenge to Microsoft. The increasing threat from Google has driven Microsoft to reorganise its business structure from seven business units to three units.

Several analysts see this as a move to make the company more agile and competitive to counter the threat from Google.

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Pedagogical Objectives:

  • To understand the strategies being adopted by both Microsoft and Google
  • To discuss whether Google could become a formidable competitor for Microsoft in the future.


    Keywords : Bill Gates, Microsoft Corporation, Google Inc, Search engine, Software development, Business diversification, Business reorganisation, Antitrust lawsuits, Competitive Strategies Case Study, Monopoly, Open source code operating system, Market for operating systems

    Contents :
    » Microsoft: The Software Giant
    » Google: A Competitor?
    » Microsoft vs. Google


    Case Introduction >>


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